Size of the sex toy market worldwide 2016-2030

Usage and ownership of sex toys are on the rise worldwide. The global sex toy market is expected to grow steadily between 2019 to 2026, from approximately 27.17 billion U.S. dollars to around 52.7 billion U.S. dollars in that time period, reaching a value of 80.7 billion U.S. dollars by 2030.

Sex toy and contraception market worldwide

Although the topic of sexuality is taboo in many cultures, this has not prevented people from purchasing or owning sex toys with increasing frequency over the last several years. For example, the most commonly owned kind of sex toy in the United States is the vibrator, followed by anal toys. In addition, the size of the contraceptive market worldwide was valued at around 28.2 billion U.S. dollars in 2019 and is projected to increase to around 38.5 billion U.S. dollars by 2025.

Sex toys in the U.S.

Sex toys are very popular among American adults. A recent survey in the United States found that some 82 percent of female consumers own some kind of sex toy. The same survey findings showed that sex toys are mostly common among people aged between 25 and 29 years old.